I am a sociologist by background and a consultant by trade, working across the GCC for over a decade. I have spent the better part of the last 15 years as an impact advisor, thinker and doer at the nexus of purpose, strategy, and innovation.
As a purpose-driven strategist, I believe in balancing audacity with a healthy dose of pragmatism. In 2022, I founded The Why to not just design programs and strategies, but to deliver with heart to create outcomes that matter.